UNIT 3 – Written Business Communication Notes

Written business communication is one of the most important tools in the corporate world. It ensures that messages are documented, clear, and professional, leaving less room for misunderstanding. Whether it is drafting a formal letter, writing a report, or sending an email, effective written communication can strengthen relationships, improve efficiency, and reflect the organization’s professionalism.

Non-Verbal Communication

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Importance of Written Business Communication

Written communication serves as a permanent record of business interactions. It allows for clarity and precision, ensuring that messages are well-structured and easily referred back to in the future. In business, the choice of words, tone, and structure can significantly influence the reader’s perception and decision-making.

Types of Business Letters

Business letters are formal written messages used for various purposes. Here are some common types:

  1. Enquiry Letter – Used to request information about products, services, or terms of business. For example, a company may write to a supplier to enquire about bulk purchase prices.

  2. Complaint Letter – Sent when a customer is dissatisfied with a product or service. These letters should remain polite but assertive, clearly stating the issue and expected resolution.

  3. Sales Letter – A persuasive letter aimed at promoting products or services, often used in marketing campaigns.

  4. Order Letter – Sent to confirm the purchase of goods or services, mentioning quantities, specifications, and delivery details.

  5. Collection Letter – Used to remind customers about overdue payments in a professional and courteous manner.

Report Writing

Reports are formal documents that present information in a structured way to help decision-making. Good reports are factual, well-organized, and concise. They may include headings, bullet points, charts, and summaries for easy understanding. Examples include sales reports, project progress reports, and market research reports.

Email Etiquette in Business

Email is one of the most common tools for workplace communication, but it must be used professionally. Key tips for effective business emails include:

  • Use a clear subject line that reflects the content.

  • Keep the message brief and focused.

  • Maintain a polite and professional tone.

  • Proofread before sending to avoid errors.

Memo Drafting Techniques

A memo (memorandum) is a short, formal document used for internal communication within an organization. It is usually direct and to the point, focusing on one main subject. Effective memos use a simple format: heading, subject, message body, and closing statement.

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