Author name: Study Hub Zone

Management accounting plays a vital role in modern business by providing relevant financial and non-financial information to managers for effective decision-making. Unlike traditional accounting, which focuses mainly on recording and reporting, management accounting emphasizes planning, controlling, and guiding business operations. It bridges the gap between financial accounting (meant for external reporting) and cost accounting (focused […]

Working capital management is one of the most crucial aspects of financial management because it ensures that a business has enough liquidity to carry out its day-to-day operations smoothly. Unlike long-term investment or financing decisions, working capital management focuses on short-term assets and liabilities, making it vital for maintaining financial health and operational efficiency. Poor

Dividend policy is an important area of financial management that deals with how much profit a company should distribute to shareholders in the form of dividends and how much it should retain for future growth. The decision directly impacts both shareholders’ satisfaction and the company’s long-term value creation. Striking the right balance between payouts and

Financing decisions are at the heart of financial management because they determine how a business raises funds to support its operations, investments, and growth. The right financing mix ensures that the company has sufficient funds while minimizing costs and risks. In this unit, we explore the different sources of finance, theories of capital structure, and

Capital budgeting is one of the most crucial aspects of financial management, as it involves making long-term investment decisions that shape the future growth and profitability of an organization. Every business, whether large or small, faces the challenge of deciding where to allocate its limited resources. Since investments in fixed assets, new projects, or expansions

Financial management is often described as the lifeblood of any business because no organization can survive or grow without proper handling of its financial resources. In today’s competitive environment, businesses are not only concerned with earning profits but also with creating long-term wealth for their stakeholders. This unit introduces the scope, objectives, and functions of

In the services sector, understanding consumer behaviour goes beyond knowing what customers want—it’s about recognizing how they feel, experience, and evaluate the service process. Unlike goods, services are delivered in real time, meaning customer perceptions are shaped instantly through interactions, experiences, and problem resolution. This unit focuses on how consumers perceive services, the strategies businesses

In today’s economy, services dominate many sectors—from banking and healthcare to education, hospitality, and IT. Understanding how to market services effectively is crucial because, unlike physical goods, services are intangible, perishable, and highly dependent on human interaction. This unit explores what makes services unique, how they differ from goods, and how the 7Ps of the

While personal and psychological factors shape much of our buying behaviour, the world around us also plays a powerful role. Social and cultural influences create the context in which consumers live, interact, and make purchasing decisions. These influences are often subtle yet deeply impactful, guiding everything from the brands we trust to the clothes we

When we talk about why people buy what they buy, a big part of the answer lies within the individual. These internal psychological factors shape how consumers think, feel, and act when making purchase decisions. Unlike external influences such as culture or peer pressure, individual determinants come from within a person’s mind and personality. Understanding