In today’s competitive business environment, raw data alone holds little value unless it is properly analyzed and interpreted. For organizations that rely on customer research, the real game begins after the data is collected. Analysts highlight that processes such as data editing, coding, tabulation, and statistical analysis play a decisive role in transforming scattered responses […]

In the fast-paced world of customer research, questionnaire design has become the deciding factor between accurate insights and misleading results. Experts point out that a well-structured questionnaire not only collects data but also builds trust with respondents. Download UNIT 3 – Questionnaire Design and Measurement Scales in Customer Research Notes Get simplified revision notes for

In today’s competitive market, research design is emerging as the foundation of effective customer research. Experts explain that research design functions as a blueprint, guiding how information will be gathered, analyzed, and interpreted. Download UNIT 2 – Research Design, Data Collection, and Sampling Techniques Notes Get simplified revision notes for this unit: Download Unit 2

In today’s competitive world, understanding customers is the key to making better marketing decisions. This is where customer research comes in — a structured way of gathering, analyzing, and interpreting information about customers and markets. This unit introduces the meaning, scope, and importance of customer research, the different types of research, and the steps involved

A workplace is more than just a place where tasks get done — it is a culture that shapes how people think, behave, and perform. Organizations that build a positive and ethical work culture not only boost productivity but also ensure long-term trust, loyalty, and growth. This unit explores the types of organizational culture, strategies

In today’s competitive business world, technical skills and strategies are not enough to ensure long-term success. Organizations must also focus on workplace ethics and responsible conduct, which form the foundation of trust, reputation, and sustainable growth. This unit explores the importance of ethics in professional life, principles of business ethics, approaches to handling dilemmas, and

Organizations are not just made up of individuals; they are built around groups and teams working toward shared goals. Understanding how people behave in groups, how teams evolve, and how conflicts are managed is crucial for effective organizational success. This unit highlights group dynamics, teamwork, and conflict management, three essential pillars of organizational behaviour. Download

Human behaviour at work is shaped not just by personality, but also by how people see the world, how they learn, and what motivates them. This unit focuses on three important aspects of organizational behaviour: perception, learning, and motivation. Together, they explain why employees act the way they do and how managers can guide behaviour

Understanding human behaviour is at the heart of organizational success. Every organization is made up of individuals and groups whose actions, attitudes, and personalities shape the overall work environment. This unit introduces the significance of studying human behaviour, the key factors that influence it, and how personality traits and attitudes affect workplace performance. Download UNIT

Business analytics is no longer just about numbers and spreadsheets — it has become a strategic tool for organizations across industries. From predicting customer behavior to optimizing supply chains, analytics enables smarter, faster, and data-driven decisions. In this unit, we’ll explore how analytics is applied in different business functions, touch upon customer and web analytics,