When it comes to writing powerful and efficient programs, it’s not enough to just know the syntax. The real strength of C programming lies in its control structures, which determine the flow of execution. This unit takes a closer look at how C enables decision-making, looping, and jumping, allowing programmers to design structured and logical […]
In the fast-paced world of programming, one language continues to hold a legendary status even after decades — C programming. Known as the “mother of all programming languages,” C is not only the foundation of many modern languages like C++, Java, and Python but also a crucial skill for computer science students. This unit takes
In today’s fast-changing market, customer research has moved from being just a support activity to becoming the driving force behind business decisions. Organizations across industries are no longer guessing what customers want — they are using real-world research to measure satisfaction, track loyalty, assess brand perception, set pricing strategies, and test advertising effectiveness. But that’s
In today’s competitive business environment, raw data alone holds little value unless it is properly analyzed and interpreted. For organizations that rely on customer research, the real game begins after the data is collected. Analysts highlight that processes such as data editing, coding, tabulation, and statistical analysis play a decisive role in transforming scattered responses
In the fast-paced world of customer research, questionnaire design has become the deciding factor between accurate insights and misleading results. Experts point out that a well-structured questionnaire not only collects data but also builds trust with respondents. Download UNIT 3 – Questionnaire Design and Measurement Scales in Customer Research Notes Get simplified revision notes for
In today’s competitive market, research design is emerging as the foundation of effective customer research. Experts explain that research design functions as a blueprint, guiding how information will be gathered, analyzed, and interpreted. Download UNIT 2 – Research Design, Data Collection, and Sampling Techniques Notes Get simplified revision notes for this unit: Download Unit 2
In today’s competitive world, understanding customers is the key to making better marketing decisions. This is where customer research comes in — a structured way of gathering, analyzing, and interpreting information about customers and markets. This unit introduces the meaning, scope, and importance of customer research, the different types of research, and the steps involved
A workplace is more than just a place where tasks get done — it is a culture that shapes how people think, behave, and perform. Organizations that build a positive and ethical work culture not only boost productivity but also ensure long-term trust, loyalty, and growth. This unit explores the types of organizational culture, strategies
In today’s competitive business world, technical skills and strategies are not enough to ensure long-term success. Organizations must also focus on workplace ethics and responsible conduct, which form the foundation of trust, reputation, and sustainable growth. This unit explores the importance of ethics in professional life, principles of business ethics, approaches to handling dilemmas, and
Organizations are not just made up of individuals; they are built around groups and teams working toward shared goals. Understanding how people behave in groups, how teams evolve, and how conflicts are managed is crucial for effective organizational success. This unit highlights group dynamics, teamwork, and conflict management, three essential pillars of organizational behaviour. Download
