Business analytics is no longer just about numbers and spreadsheets — it has become a strategic tool for organizations across industries. From predicting customer behavior to optimizing supply chains, analytics enables smarter, faster, and data-driven decisions. In this unit, we’ll explore how analytics is applied in different business functions, touch upon customer and web analytics, […]
Businesses today cannot rely only on past performance — they must anticipate the future. Predictive analytics provides the tools to forecast outcomes, reduce uncertainty, and make data-driven decisions. This unit introduces forecasting techniques, regression models, time series analysis, and the basics of machine learning approaches used in predictive analytics. Download UNIT 4 – Predictive Analytics
In business analytics, making sense of large volumes of data requires statistical tools that summarize and explain patterns. Descriptive statistics is one such toolset — it helps condense raw data into meaningful insights. Combined with Excel-based techniques like pivot tables and dashboards, businesses can make informed, data-driven decisions with ease. Download UNIT 3 – Descriptive
In business analytics, data is the foundation for meaningful insights. But raw data is often messy, incomplete, or inconsistent, which makes it less useful. This is why data preparation is the first step before any analysis, followed by visualization to represent insights clearly. This unit explains how data is collected, cleaned, and refined, and how
In today’s competitive world, businesses no longer rely only on intuition or guesswork. Decisions are increasingly being made with the help of data-driven insights, and this is where Business Analytics plays a vital role. This unit introduces the meaning, scope, and importance of business analytics, the different types of analytics, and the role of data—including
Business law is constantly evolving to match modern needs. Traditional laws like the Partnership Act have been supplemented by newer regulations to handle partnerships with corporate benefits, consumer rights, and digital transactions. Unit 5 introduces three crucial areas: Limited Liability Partnership (LLP) Act, Consumer Protection Act, and the Information Technology Act. Together, they shape the
Business is often not a one-person journey—it thrives when people come together to pool resources, share skills, and distribute risks. The Indian Partnership Act, 1932 provides the legal framework for such business arrangements, known as partnerships. This Act lays down rules regarding the formation, rights, and duties of partners, along with procedures for registration and
The Sale of Goods Act, 1930 is one of the most important laws governing business and trade in India. Whenever we buy or sell goods—whether it’s groceries at a shop, furniture from a store, or machinery for a factory—this Act lays down the rules that protect both buyers and sellers. It explains what constitutes a
Contracts are not just about making promises—they are about fulfilling them. In business and daily life, agreements only create value when they are carried out properly. This is where the concept of contract performance and its related rules under the Indian Contract Act, 1872 comes into play. This unit helps us understand how contracts are
Business law is the backbone of every commercial activity. It provides the legal framework within which businesses operate, ensuring fairness, justice, and accountability. In India, business law plays a vital role in guiding both individuals and organizations in their transactions. Whether it is signing a contract, entering into a partnership, or dealing with customers, legal
